BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//NextFab - ECPv6.15.12.2//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-ORIGINAL-URL:https://nextfab.com
X-WR-CALDESC:Events for NextFab
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:America/New_York
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20190310T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20191103T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20200308T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20201101T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20210314T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20211107T060000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20200514T130000
DTEND;TZID=America/New_York:20200514T140000
DTSTAMP:20260410T203627
CREATED:20200512T192709Z
LAST-MODIFIED:20200512T192709Z
UID:12069-1589461200-1589464800@nextfab.com
SUMMARY:Enhancing Your Online Presence
DESCRIPTION:From Making to Selling: A NextFab Made Online Series for the Makers and Artisans of Philadelphia. \nFor solo makers and other artisan small business\, creating artisan goods and handcrafted products can seem like the easy part\, but how do you break into the digital world with your brand and products? How do you define your brand\, stand out amongst your competitors or even take the first steps to creating an online presence? \nJoin us on Thursday\, May 14th at 1pm EST as we discuss “Enhancing your Online Presence to Sell” with Kate Marlys\, owner of Philly PR Girl and Rachel Zimmerman\, Executive Director of InLiquid as part of our “From Making to Selling” series event. \nIn this webinar our digital experts\, Kate and Rachel will go over: \n\nHow to get started with an online presence\nOutline what pieces are needed when setting up/enhancing your brand’s Instagram and website\nHow these different digital platforms work together\nHow to prioritize tasks and what costs you should consider as a young business\n\nBy the end of this webinar\, you should: \n\nUnderstand why an online presence is important\, and the basic components that make up a brand\nUnderstand how to stand out authentically\nHow to prioritize tasks and what costs should you consider as a young business\nUnderstand the next steps from going to making work to taking the steps to branding and selling work online\n\nRegister HERE\n\nAbout Kate Marlys of Philly PR Girl:\nKate Marlys\, founder and owner of Philly PR Girl\, has an extensive background in public relations\, social media\, and event planning. Due to the success of her special events blog\, www.PhillyPRGirl.com\, she launched her full-service public relations company in 2012. Philly PR Girl LLC has publicized high profile events\, brands\, and businesses in Philadelphia and the surrounding areas. \nIn addition to creating buzz for her clients\, she has been asked to speak at a multitude of venues to educate the public on public relations\, social media\, and networking. Kate has spoken at the City of Philadelphia’s Commission for Women Entrepreneur Summit\, PA Conference for Women\, Philadelphia Chamber of Commerce\, numerous Universities\, and on panels at networking events in Philadelphia. She’s been honored as a Millennial Influencer\, a recipient of the Who’s Next in Communications award by Billy Penn\, and an “I Am Born to Make History” recipient by Influencing Action. \nAbout Rachel Zimmerman of InLiquid:\nRachel Zimmerman is the Founding Artistic and Executive Director of InLiquid\, a non-profit visual arts organization\, with over 20 years of experience in managing and curating art and design projects. Through her leadership\, InLiquid continues to support the careers and creative practices of over 300 working artists each year and produces over 40 public exhibitions annually. \nInLiquid has been honored with numerous awards\, including Philadelphia Magazine’s Best of Philly Award for Affordable Art and The Culture Trip’s Pennsylvania Local Favorite Award. Zimmerman has also received citations from the Commonwealth of Pennsylvania and the City of Philadelphia\, as well as a nomination for the 2017 Rad Award for Nonprofit of the Year (Rad Girls). At InLiquid’s recent 20th Anniversary Celebration\, Philadelphia’s Chief Cultural Officer\, Kelly Lee presented a mayoral proclamation to InLiquid for its work in creating a vibrant visual arts community in Philadelphia. As an artist and curator\, Zimmerman is currently on the art advisory committees of CFEVA and the Main Line Art Center\, the co-chair of ArtTable (Philadelphia)\, and the Creative Industries Working Group (Philadelphia Office of Arts\, Culture and the Creative Economy\, City of Philadelphia) and a board member of the Greater Philadelphia Cultural Alliance. \nThis event is hosted virtually and free and open to the general public.
URL:https://nextfab.com/event/enhancing-your-online-presence-to-sell-virtual-event/
LOCATION:Online
CATEGORIES:Virtual Event
ATTACH;FMTTYPE=image/png:https://nextfab.com/wp-content/uploads/2020/05/Event-Image-header-min.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20200521T130000
DTEND;TZID=America/New_York:20200521T140000
DTSTAMP:20260410T203627
CREATED:20200512T193250Z
LAST-MODIFIED:20200512T193250Z
UID:12074-1590066000-1590069600@nextfab.com
SUMMARY:Pricing & Selling your Handmade Work
DESCRIPTION:From Making to Selling: A NextFab Made Online Series for the Makers and Artisans of Philadelphia. \nWith something as personal and unique as art\, many artisan entrepreneurs struggle to develop a pricing model that generates consistent sales\, reflects the time and effort invested\, and turns a healthy profit. On Thursday\, May 21st at 1pm EST\, Genevieve Coutroubis\, Executive Artistic Director of the Center for Emerging Visual Artists (CFEVA) and Sharif Pendleton\, successful owner-maker of PLAID: Philadelphia Laser & Industrial Design and NextFab member join us to talk about how to create a pricing model that works for you. \nIn this webinar\, Genevieve and Sharif will provide their insights on: \n\nCashflow and unit economics and how it applies to their practices and brand\nDeveloping a pricing and production model for solo to mass production\nKey factors you should consider – and how to keep your emotions out of your pricing equation.\n\nBy the end of this webinar\, you should: \n\nUnderstand the different types of pricing models and structures recommended\nBe able to identify all costs that go into a product or service\nUnderstand how you can scale your product from solo items to mass production processes\n\nREGISTER HERE\n\nAbout Genevieve Coutroubis\, Executive Artistic Director of CFEVA\nGenevieve Coutroubis joined The Center for Emerging Visual Artists (CFEVA) staff in 2001 as the Director of Programming. She heads CFEVA’s Visual Artist Fellowship\, and has mounted numerous exhibitions throughout the region. She also established CFEVA’s Regional Community Arts Program (RCAP)—a vehicle to bring substantial career development opportunities to Philadelphia’s visual artists. In May 2018 Genevieve accepted the role of Executive Artistic Director and currently co-directs the organization. In addition\, Genevieve is a documentary photographer and ethnographer. She has exhibited extensively\, and her work appears in numerous national and international collections including SEI’s West Collection. \nAbout Sharif Pendleton of PLAID\nSharif is a designer of many things. He has made a career of developing interactive learning for corporations\, but he’s best known for laser-cutting beautiful\, functional products that are love letters to pop culture. He loves to take a thought\, conversation or long established truth and re-imagine it on or as a product. Within a year of joining NextFab as on of its first members\, in 2009 Sharif established Masters of None\, a business that specialized in making urbane often tongue-in-cheek products that are useful and make people smile. In 2017 he re-imagined and relaunched Masters of None as Philadelphia Laser & Industrial Design (aka PLAID). After relaunching\, Sharif opened a storefront at Cherry Street Pier. In 2019\, he took over Phillylovenotes\, another long-established brand started at NextFab. Through his storefront and web-shop\, Sharif sells his work\, a curated collection of products from other designers and custom design services. \n\n\n\n\n\n\nTo download Zoom please click HERE.
URL:https://nextfab.com/event/pricing-selling-your-handmade-work/
LOCATION:Online
CATEGORIES:Virtual Event
ATTACH;FMTTYPE=image/jpeg:https://nextfab.com/wp-content/uploads/2020/05/Pricing-Selling-your-Handmade-Work-Event-Image-Header-01-min-scaled.jpg
END:VEVENT
END:VCALENDAR