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DTSTART;TZID=America/New_York:20200611T130000
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DTSTAMP:20260410T191449
CREATED:20200529T153802Z
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UID:12203-1591880400-1591884000@nextfab.com
SUMMARY:Delivering Value & Building Relationships with your Customers Online Event
DESCRIPTION:How do you deliver the pizzazz of your products without your customers there to physically hold your products and still deliver value to them? How do you make sure your item or service is presented to your customer the way you want? And especially during this time of COVID-19\, how do you deliver value digitally? \nMark Brandon\, owner-maker of Destined Goods\, a local home goods shop that specializes in ceramic drinkware and homeware\, has built a successful following with local brands and consumers by providing products with his brand integrated from point of viewing all the way to deliverables. He knows it’s the “little things” and the specialized touches that can go a long way from building a one time purchase into a longtime valued customer. \nMegan Brewster is the co-founder of Art Star\, a local gallery and boutique\, and co-founder of Philadelphia’s largest outdoor craft fair – the Art Star Craft Bazaar. She currently works with 50+ artists in their brick and mortar store\, as well as with the Craft Bazaar to help artists and makers develop a strong customer base\, deliver exceptional customer service\, and understand shipping to their customers\, effectively and efficiently. \nIn the final webinar of this five part series\, we focus on the final step of online selling with Mark and Megan in this “Delivering Value & Building Relationships with your Customers” webinar on Thursday\, June 11th at 1pm EST. \nBy the end of this webinar\, you should: \n• Understand the steps and calculations needed in packaging and shipping products\, while adding your brand’s own dash of uniqueness\n• Know how to establish and maintain lasting relationships with your customer base after the product is sold\n• Understand what customer service means for you and your brand and best practices overall for sales follow ups\n• Know how to ask for referrals and create an effective followup process for your customer base \n\nAbout Mark Brandon and Destined Goods\nMark Brandon is the founder of Destined Goods\, a Philadelphia-local handcrafted home goods shop\, that specializes in ceramic drinkware and homeware\, that is customizable for life’s big events\, special occasions and for those you love. \nHis mission is to make high quality\, handcrafted items that are customized to provide you with a daily reminder of your favorite memories and things. By combining natural elements of ceramic\, leather\, and metal\, the materials can stay simple enough to stand out on their own. Yet the combination of the materials adds up to produce a flair of modern elegance. Each and every one of their items has been ideated\, designed\, and manufactured locally in Philadelphia\, PA. The advantage of small scale production is that it allows for the maintenance of craftsmanship. \n\nAbout Megan Brewster of Art Star\n\nMegan Brewster graduated from Tyler School of Art in 2000\, with a B.F.A. in Ceramics. After graduation she helped run the gallery at The Clay Studio in the Old City section of Philadelphia. She continued to develop her own work on the side\, but found it frustrating and difficult to do so without adequate studio space. She also found that there were limited venues in Philadelphia for the type of work that she was creating. She joined forces with Erin Waxman and began selling her work at a series of local craft shows that they had developed. In 2004\, the two decided to open up their own gallery and boutique\, Art Star. \nArt Star is a gallery and boutique located in Northern Liberties\, Philadelphia. They carry handmade items and products by artists throughout the country\, as well as a handful of international artists. They also work closely with select artists to design and develop limited edition products. Their goal is to offer well crafted items at a full range of prices to accommodate everyone’s budget. They currently work with 50+ artists and stock everything from one-of-a-kind pieces to housewares\, prints\, jewelry\, clothing and more. In addition to their brick-and-mortar shop\, they also put on Philadelphia’s largest outdoor craft fair – the Art Star Craft Bazaar\, which won Philadelphia Magazine’s Best of Philly Award for Best Shopping Event in 2010.
URL:https://nextfab.com/event/delivering-value-building-relationships-with-your-customers-online-event/
CATEGORIES:Virtual Event
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DTSTART;TZID=America/New_York:20200616T130000
DTEND;TZID=America/New_York:20200616T140000
DTSTAMP:20260410T191449
CREATED:20200519T152014Z
LAST-MODIFIED:20200519T152014Z
UID:12141-1592312400-1592316000@nextfab.com
SUMMARY:Online Marketing & Social Media for Your Small Business
DESCRIPTION:From Making to Selling: A NextFab Made Online Series for the Makers and Artisans of Philadelphia. \nInstagram\, Facebook\, Twitter\, oh my. What do I need for my business? As artists and small business owners\, you’re usually running the operations\, the marketing\, selling\, finances and creation of your products – so where does social media come in? \nWe will talk with two successful social media savants\, Sam Sineni of Bad Town\, who currently works with artists from all over to build them from hobbyists to professionals\, and NextFab‘s Marketing Manager\, Rebecca Ledbetter\, who has over 7+ years in the digital marketing world\, with a specialty in social media marketing. \nThey will talk about being realistic with your social media marketing when it comes to your brand presence\, what steps to take to go from a small following to becoming a household name and forming a successful brand on social media. \nIn this webinar Sam and Rebecca will specifically go over:\n• What it means to have a brand on social media and how the different platforms work together\n• How to focus on social media marketing on a product line\, brand\, etc.\n• Best practice and personal tips on how to build a social media presence and following and how to determine who your audience is\n• How to set up realistic goals and guidelines when it comes to social media expectations for your business \nBy the end of this webinar\, you should:\n• Be able follow a basic process for understanding your audience\, and recommended next steps to start social media marketing\n• Understand how to balance building your business while running your social media accounts\n• How to build an authentic audience and brand on social media and know the next steps you need to take for your Instagram\, Facebook and any other social media accounts \n\n\n\nAbout Sam Sineni of Bad Town:\nSam Sineni founded Bad Town LLC\, an independent label for visual artists\, in 2019 to help artists turn their hobby into a business. Her diverse background encompasses public relations\, advertising\, digital marketing and business intelligence\, allowing her to guide artists through every step of the process. Growing up\, she had a passion for art and constantly heard that it won’t pay the bills. She sought out other industries\, but her passion never changed. Now she’s working for artists to help them pursue their craft full-time. \nAbout Rebecca Ledbetter of NextFab:\nRebecca has a dual BA degree in Communications and Studio Art\, and is currently NextFab’s Marketing Manager\, controlling their social media accounts\, digital advertising\, website and marketing strategy\, with a strong focus on marketing their member base. With 7+ years in digital marketing\, with a specialty in social media marketing\, Rebecca has managed the marketing of national brands to consulting with small businesses and solo artisans. In her current role as NextFab’s Marketing Manager\, she is helping to drive NextFab as a premier spot for the makers\, creatives and artisans of the Philadelphia and Wilmington region. \n\nTo download Zoom please go HERE.
URL:https://nextfab.com/event/online-marketing-social-media-for-your-small-business/
CATEGORIES:Virtual Event
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DTSTART;TZID=America/New_York:20200618T173000
DTEND;TZID=America/New_York:20200618T193000
DTSTAMP:20260410T191449
CREATED:20200529T153116Z
LAST-MODIFIED:20200529T153116Z
UID:12201-1592501400-1592508600@nextfab.com
SUMMARY:RAPID Hardware Accelerator 2020 Spring Virtual Cohort Graduation
DESCRIPTION:Please join us for a celebration of the five startup companies graduating from NextFab’s first-ever virtual RAPID Hardware Accelerator program. For the past 12 weeks\, each company has been developing their business around a hardware product with guidance from experienced coaches and now it’s time to hear their pitches. \nTHE MOST with their ultra-portable\, renewable-based styling tools\, THE MOST aims to empower women to embrace their curly\, coily\, and kinky hair by cutting styling time\, increasing convenience\, and minimizing the pain points in caring for textured hair. \nGoGGa is designing a short-pulsed plasma system for disinfection of fresh fruits and vegetables. \nRavata Solutions is building embryo diagnostics to improve the pregnancy rates for patients going through in-vitro fertilization due to infertility. \nAndluca Technologies is developing a smart glass solution that aims to cut building energy use by 20+%. \nVOLTA Therapeutics is developing a medical device to help pharmaceutical companies reach more patients in need by automating the cell therapy manufacturing process. \n\nAGENDA \n4:30 – 5:30 pm | Office hours by appointment only with Matt Bell (early stage product development) and Todor Raykov (raising capital for your start-up) \n5:30 – 6:45 pm | NextFab’s first-ever virtual RAPID Hardware Accelerator program graduation \n6:45 – 7:30 pm | Meet the companies and ask questions in a small group setting
URL:https://nextfab.com/event/rapid-hardware-accelerator-2020-spring-virtual-cohort-graduation/
LOCATION:Science Center Venture Cafe\, 3675 Market Street\, Philadelphia\, PA\, 19104\, United States
CATEGORIES:Virtual Event
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