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Selling Your Products Online: How to Build an ECommerce Website

Now that you have created a killer product, Nikki Purvy, Founder & Lead Web Designer of Lidyr Creative Marketing Agency, will teach you how to set up an online store so that you can sell your merchandise online.  This is a beginner course where we give you the basics of ecommerce. We will take you through the process of setting up your store, adding your products for the world to buy, collecting payment, and we will even show you the basics of marketing your store once it's complete.

1) Intro to ecommerce
a. Definition
b. Industry stats
c. Why you NEED an ecommerce site to ensure your success

2) Types of ecommerce stores
a. Shopify (pros/cons)
b. Volusion (pros/cons)
c. Bigcartel (pros/cons)
d. Wordpress (pros/ there are no cons)

3) Intro to Wordpress
a. Explanation
b. How it works

4) Building your store in Wordpress
a. Design
b. Choosing a theme
c. Choosing your plugins
d. SEO
e. Must have pages (home, contact, about, shop –etc)
f. Adding your products
g. Credit card processing options
i. Paypal
ii. Online Credit card processor/merchant account
iii. E-checks
h. Shipping solutions

5) Marketing your store
a. Social media
b. Email blasts
c. Facebook ads/google ads

Nikki Purvy is the founder of Lidyr Creative Marketing Agency, a digital marketing strategy firm specializing in web design, app development, graphic design, social media marketing and search engine optimization. Residing in both Los Angeles and Philadelphia, she works with companies and individuals to create, establish, and build their brands both online and in the physical world. She and the company have been responsible for developing and marketing an arsenal of businesses from the likes of several luxury service companies, motion picture films, multi-million dollar e-commerce fashion sites, a top footwear brand, multiple real estate investment companies, and a large national professional conference to name a few. Prior to becoming a digital marketing expert, she had a successful career in finance as an Institutional Fixed Income Trader. Nikki has a B.A. in Finance from Temple University and plays the bass in her spare time.

Categories: Events
Tags: eCommerce

October 2014

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