NextFab 2025 Washington Avenue Philadelphia, PA 19146 +1 (215) 921-3649


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Selling your products online: How to Build an ECommerce Website

Presented by NextFab and Nikki Purvy Founder/Lead Web Designer Lidyr Creative Marketing Agency

Now that you have created a killer product, this course will teach you how to set up an online store so that you can sell your merchandise online.  This is a beginner course where we give you the basics of ecommerce. We will take you through the process of setting up your store, adding your products for the world to buy, collecting payment, and we will even show you the basics of marketing your store once it's complete.

1) Intro to ecommerce
a. Definition
b. Industry stats
c. Why you NEED an ecommerce site to ensure your success

2) Types of ecommerce stores
a. Shopify (pros/cons)
b. Volusion (pros/cons)
c. Bigcartel (pros/cons)
d. Wordpress (pros/ there are no cons)

3) Intro to Wordpress
a. Explanation
b. How it works

4) Building your store in Wordpress
a. Design
b. Choosing a theme
c. Choosing your plugins
d. SEO
e. Must have pages (home, contact, about, shop –etc)
f. Adding your products
g. Credit card processing options
i. Paypal
ii. Online Credit card processor/merchant account
iii. E-checks
h. Shipping solutions

5) Marketing your store
a. Social media
b. Email blasts
c. Facebook ads/google ads

Nikki Purvy is the founder of Lidyr Creative Marketing Agency, a digital marketing strategy firm specializing in web design, app development, graphic design, social media marketing and search engine optimization. Residing in both Los Angeles and Philadelphia, she works with companies and individuals to create, establish, and build their brands both online and in the physical world. She and the company have been responsible for developing and marketing an arsenal of businesses from the likes of several luxury service companies, motion picture films, multi-million dollar e-commerce fashion sites, a top footwear brand, multiple real estate investment companies, and a large national professional conference to name a few. Prior to becoming a digital marketing expert, she had a successful career in finance as an Institutional Fixed Income Trader. Nikki has a B.A. in Finance from Temple University and plays the bass in her spare time.

Categories: Events

Bario Neal Jewelry: Lecture with Jean-Noel Soni

    • bario neal at nextfab

Bario Neal will be hosting a lecture at NextFab with Jean-Noel Soni, the mastermind behind Top Notch Faceting, Wednesday September 24th from 5-7PM.

Jean-Noel Soni is known for his one of a kind, precision cut gemstones, and is the winner of multiple AGTA Spectrum Awards in Innovative Faceting and Phenomenal Gemstones. In addition to discussing technique, Jean will share with us his cutting and stone sourcing philosophy.

In addition to this discussion, Bario Neal's Melissa Guglielmo, jewelry artist and maker, will screen clips and discuss an upcoming documentary about the artisans of Philadelphia's historic Jeweler's Row.

Categories: Events
Tags: Lecture

Ask a Lawyer

Have you ever run into legal questions while working on a project, but never got the chance to talk to a lawyer? Maybe you're considering applying for a patent? Have IP law questions? Or are starting your own business?

This is your chance to get quick answers to the legal questions you always wanted to ask! IP law specialist Francis X. Taney, Jr. is generously offering to sit down with our community to give free legal consultations.
For more information about Mr. Taney please visit
This event is now OPEN TO THE PUBLIC. Please RSVP:
Categories: Events
Tags: ask a lawyer

Arrow: Innovator’s Market Series

    • Arrow Innovators Club
Arrow, Texas Instruments, NextFab, and Ben Franklin Technology Partners invite you to attend an event to exhibit demonstrations from the latest embedded, connectivity, and analog technologies.
Learn how these technologies enable innovative solutions and witness the applications of tomorrow, today! How these technologies enable innovative solutions and the applications of tomorrow is something you will not want to miss.
Join in on the fun with Philadelphia’s local makers - from students to start-ups, hobbyists to  artists - come meet us at the intersection of technology and creativity.

Space is limited. Register HERE.
Categories: Events
Tags: arrow

September 2014

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