Tools of the Trades Conference: Day Four

2:30 PM 4:00 PM – In-Person: Product Photography Workshop
In this hands-on workshop, you will learn the basics of how to take beautiful photography shots of your products. Staging different setups to enhance your products, our expert instructor Tatiana Mullin will demonstrate effective lighting, visual storytelling elements, and backdrops. She’ll review the types of shots needed for your website, Instagram, and print. After discussing the basics, participants are invited to stage their own products on one of the pre-staged setups and practice taking their own shots.

2:30 PM – 4:00 PM – In-Person: Craft Fair & Market Display Workshop
This hands-on workshop invites participants to bring a display setup, including products, stands, and collateral to practice effective setups in a learning environment. Each participant will be given a 5 x 10 table (or bring in their own) to stage their craft fair and market setups. They will be expected to give a brief brand statement to the group and will receive live critique to better improve the quality of their displays. At the end of the workshop, participants will walk away with tangible feedback on display setup improvements, strategies for pricing and products, and how to maximize customer interactions at in-person tabling events. All participants will have the option to keep their display up during the networking happy hour to practice their newly learned skills!

4:00 PM – 7:00 PM – In-Person: Happy Hour Closing Celebration with CraftNOW Trunk Show and NextFab Tours and Demos
Meet the panelists and fellow attendees from Tools of the Trades in person at the NextFab makerspace at 1800 N. American Street in Philadelphia! Mix and mingle amongst gallerists, curators, artists, makers, local business owners, collectors, and more. Light drinks and refreshments, live music, tours, and demos in the NextFab makerspace, and shopping local handmade goods in the CraftNOW Trunk Show.

Trunk Show Vendors