How to be Online (And NOT Overwhelmed) Virtual Workshop

Social media, email lists, websites, newsletters; the list of places you’re “supposed to be” online never seems to stop growing. For many creative entrepreneurs, the result isn’t visibility. It’s paralysis.

In this virtual session, business coach Kate Gilbert cuts through the noise to help makers and small business owners build a sustainable, intentional online presence that actually fits their life and business. Drawing on over a decade of running Twist Collective, a successful online knitting magazine, Kate knows firsthand how to show up consistently without burning out or losing focus.

This talk will help you:

• Identify which online platforms and tools are actually worth your time
• Create a simple, repeatable system for showing up online with intention and consistency
• Move from overwhelm and overthinking to a clear, actionable plan you can start using immediately
• Build an online presence that reflects your brand and supports your goals

By the end of this session, you’ll leave with a grounded, realistic framework for being present online in a way that feels manageable and purposeful.

About Tools of the Trades Virtual Pass:

Tools of the Trades is an annual hybrid conference dedicated to connecting artisans, makers, and creative entrepreneurs in Philadelphia and beyond to the business resources they actually need. We believe that creativity is the engine of our economy, but community is the fuel.

This event is part of a continuing education workshop series designed to help craft-focused businesses accelerate growth and find success on their own terms. We don’t just teach business; we facilitate a space where expertise is disseminated across generations and where no question goes unanswered.

The Tools of the Trades Virtual Program Pass provides you access to five live virtual programs offered monthly from April to August 2026. Program recordings will be available to all ticket holders.

See all events here: https://www.toolsofthetrades.org/post-conference-virtual-sessions