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Christmas in July: Prep for a Successful Holiday Season

July 16 @ 1:00 pm - 2:00 pm
$25

Get a head start on your holiday season prep to maximize on one of the biggest sales opportunities of the year.

For artists and makers, the holiday season is the biggest sales opportunity of the year. But most businesses wait until October to start preparing, and by then, the strategic decisions that actually drive results are already overdue.

In this virtual workshop, creative business strategist Kim Robinson walks makers through the planning framework he teaches to hundreds of artists and entrepreneurs. Drawing on his experience with Made in NYC and 3pts, Kim helps you get ahead of the season now so you can enter the holidays confident, prepared, and ready to hit your revenue goals.

This session will help you:

  • Plan your product offerings and forecast inventory before the rush begins
  • Optimize your booth or online shop for maximum impact
  • Streamline your marketing and sharpen your messaging for the season
  • Turn casual browsers into loyal, repeat customers

By the end of this session, you’ll have a clear, actionable roadmap for the holiday season, so you can spend the fall executing your plan instead of scrambling to build one.

About Tools of the Trades Virtual Pass:

Tools of the Trades is an annual hybrid conference dedicated to connecting artisans, makers, and creative entrepreneurs in Philadelphia and beyond to the business resources they actually need. We believe that creativity is the engine of our economy, but community is the fuel.

This event is part of a continuing education workshop series designed to help craft-focused businesses accelerate growth and find success on their own terms. We don’t just teach business; we facilitate a space where expertise is disseminated across generations and where no question goes unanswered.

The Tools of the Trades Virtual Program Pass provides you access to five live virtual programs offered monthly from April to August 2026. Program recordings will be available to all ticket holders.

See all events here: https://www.toolsofthetrades.org/post-conference-virtual-sessions

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