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Enhancing Your Online Presence
May 14, 2020 @ 1:00 pm - 2:00 pmFree
From Making to Selling: A NextFab Made Online Series for the Makers and Artisans of Philadelphia.
For solo makers and other artisan small business, creating artisan goods and handcrafted products can seem like the easy part, but how do you break into the digital world with your brand and products? How do you define your brand, stand out amongst your competitors or even take the first steps to creating an online presence?
Join us on Thursday, May 14th at 1pm EST as we discuss “Enhancing your Online Presence to Sell” with Kate Marlys, owner of Philly PR Girl and Rachel Zimmerman, Executive Director of InLiquid as part of our “From Making to Selling” series event.
In this webinar our digital experts, Kate and Rachel will go over:
- How to get started with an online presence
- Outline what pieces are needed when setting up/enhancing your brand’s Instagram and website
- How these different digital platforms work together
- How to prioritize tasks and what costs you should consider as a young business
By the end of this webinar, you should:
- Understand why an online presence is important, and the basic components that make up a brand
- Understand how to stand out authentically
- How to prioritize tasks and what costs should you consider as a young business
- Understand the next steps from going to making work to taking the steps to branding and selling work online
About Kate Marlys of Philly PR Girl:
Kate Marlys, founder and owner of Philly PR Girl, has an extensive background in public relations, social media, and event planning. Due to the success of her special events blog, www.PhillyPRGirl.com, she launched her full-service public relations company in 2012. Philly PR Girl LLC has publicized high profile events, brands, and businesses in Philadelphia and the surrounding areas.
In addition to creating buzz for her clients, she has been asked to speak at a multitude of venues to educate the public on public relations, social media, and networking. Kate has spoken at the City of Philadelphia’s Commission for Women Entrepreneur Summit, PA Conference for Women, Philadelphia Chamber of Commerce, numerous Universities, and on panels at networking events in Philadelphia. She’s been honored as a Millennial Influencer, a recipient of the Who’s Next in Communications award by Billy Penn, and an “I Am Born to Make History” recipient by Influencing Action.
About Rachel Zimmerman of InLiquid:
Rachel Zimmerman is the Founding Artistic and Executive Director of InLiquid, a non-profit visual arts organization, with over 20 years of experience in managing and curating art and design projects. Through her leadership, InLiquid continues to support the careers and creative practices of over 300 working artists each year and produces over 40 public exhibitions annually.
InLiquid has been honored with numerous awards, including Philadelphia Magazine’s Best of Philly Award for Affordable Art and The Culture Trip’s Pennsylvania Local Favorite Award. Zimmerman has also received citations from the Commonwealth of Pennsylvania and the City of Philadelphia, as well as a nomination for the 2017 Rad Award for Nonprofit of the Year (Rad Girls). At InLiquid’s recent 20th Anniversary Celebration, Philadelphia’s Chief Cultural Officer, Kelly Lee presented a mayoral proclamation to InLiquid for its work in creating a vibrant visual arts community in Philadelphia. As an artist and curator, Zimmerman is currently on the art advisory committees of CFEVA and the Main Line Art Center, the co-chair of ArtTable (Philadelphia), and the Creative Industries Working Group (Philadelphia Office of Arts, Culture and the Creative Economy, City of Philadelphia) and a board member of the Greater Philadelphia Cultural Alliance.
This event is hosted virtually and free and open to the general public.