Hardware Product Design Series: Advocate for Your End User Webinar

Your goal as a startup founder should be to create a product that meets an important need for the people who will use it. But how do you know what those user needs are, and how do you balance them with other product development constraints?

This is the first installment of our hardware product design series, where we’ll speak with entrepreneurs who have a unique perspective on the role of design in hardware product development. In this webinar, our host, Matt Bell, Director of Product Development Services at NextFab, will be speaking with Julia Anthony, Founder, President, and Chief Strategy Officer of SOLUtion Medical. Julia will share how her patient-centric design philosophy has guided the development of her flagship product, TwistJect™, an auto-injector for people living with adrenal insufficiency.

In this webinar, we will be covering:

• The importance of empathy in product design
• Why product designers should advocate for their product’s end users
• How a company’s mission can guide the development process
• Tips for anyone to incorporate design thinking principles into their development process

By the end of this webinar, Julia will have given participants some practical advice on how to keep the end user at the forefront during the product development process.

Register Here

About Julia Anthony:

Julia Anthony is an entrepreneur, designer, healthcare executive, and board member who applies her experience, passion, and rigor to the life sciences. She holds a B.S. in Kinesiology and Nutrition from West Chester University, and an M.S. in Industrial Design from Jefferson University, concentrating in medical device creation and user interaction.

She is the Founder, President, and Chief Strategy Officer of SOLUtion Medical — a life science company making patient-injected lyophilized drug delivery safer, more efficacious, and easier by developing a one-step, pre-filled reconstituting autoinjector. To date, she has raised ~$1M for SOLUtion, including grant funding from The Children’s Hospital of Philadelphia and investment from NextFab Ventures, among others.

About Matt Bell:

Matt Bell is the Director of Product Development Services at NextFab. He and his team help entrepreneurs develop hardware products by applying their expertise in product strategy, industrial design, electrical and mechanical engineering, prototyping, and design for manufacturability. They specialize in working with early-stage startup companies, including those who they advise and work with through NextFab’s RAPID Hardware Accelerator.