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Join us at NextFab’s makerspace at 1800 North American Street, Philadelphia, from 4:00 – 7:00 pm on March 25, 2023, to conclude the Tools of the Trades conference!
Meet the speakers you saw during the week of digital programming and network with fellow attendees. Amongst those attending will be gallerists, curators, artists, makers, local business owners, collectors, and more. Enjoy food, drinks, live music, and a trunk show of local artists!
Saturday, March 25, 2023: Workshops and Networking Happy Hour
2:30 PM – 4:00 PM – In-Person: How to Approach Galleries, Whole Sellers, and Store Owners Workshop
This workshop will help you position your product and/or brand to be attractive to new customer segments: gallery owners, store owners, or wholesalers. In this hands-on workshop, practice how to develop an elevator pitch and understand your specific ask. By the end of this workshop, you will have a personal outline for your sales pitch and action plan, so you feel confident in approaching local businesses, galleries, and wholesales.
2:30 PM 4:00 PM – In-Person: Product Photography Workshop
In this hands-on workshop, you will learn the basics of how to take beautiful photography shots of your products. Staging different setups to enhance your products, our expert instructor Tatiana Mullin will demonstrate effective lighting, visual storytelling elements, and backdrops. She’ll review the types of shots needed for your website, Instagram, and print. After discussing the basics, participants are invited to stage their own products on one of the pre-staged setups and practice taking their own shots.
2:30 PM – 4:00 PM – In-Person: Craft Fair & Market Display Workshop
This hands-on workshop invites participants to bring a display setup, including products, stands, and collateral to practice effective setups in a learning environment. Each participant will be given a 5 x 10 table (or bring in their own) to stage their craft fair and market setups. They will be expected to give a brief brand statement to the group and will receive live critique to better improve the quality of their displays. At the end of the workshop, participants will walk away with tangible feedback on display setup improvements, strategies for pricing and products, and how to maximize customer interactions at in-person tabling events. All participants will have the option to keep their display up during the networking happy hour to practice their newly learned skills!
4:00 PM – 7:00 PM – In-Person: Happy Hour Closing Celebration with CraftNOW Trunk Show and NextFab Tours and Demos
Meet the panelists and fellow attendees from Tools of the Trades in person at the NextFab makerspace at 1800 N. American Street in Philadelphia! Mix and mingle amongst gallerists, curators, artists, makers, local business owners, collectors, and more. Light drinks and refreshments, live music, tours, and demos in the NextFab makerspace, and shopping local handmade goods in the CraftNOW Trunk Show.
Trunk Show Vendors
Maria Eife Jewelry: Website Instagram
M Casey Designs: Website Instagram
T O M B I N O: Website Instagram
Tenangos Philly: Instagram
PIDC: Website Instagram
Brick & Wire: Website Instagram
FORMATION. Media: Website Instagram