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Did you know that there are almost 4 billion email addresses worldwide? That’s a whole lot of emails that could end up on your mailing list, a whole lot of customers you could maintain relationships with, and a whole lot of people you could promote new products to. 4 billion email addresses are, of course, a whole lot more than you’d ever need as a small business, but adding the tiniest percentage of these email addresses to your newsletter mailing list gives you a scalable, no risk, and low-cost marketing method that’s consistently proven effective. Read this beginner’s guide to learn why and how to use small business newsletters.
We all need newsletters simply because they protect loyal customer bases in times of uncertainty. This mailing list could save you if Instagram or Etsy shut down your platforms overnight and lost all your crucial followings. With a global pandemic that has destabilized in-person shopping, your mailing list can also direct customers to new selling avenues and keep them engaged in your business. For more tips on overcoming pandemic-related changes this holiday season, listen to our webinar series “From Making to Selling.”
Newsletters are not only pandemic proof, but they can also:
By having an opt-in system for your newsletter, the people on your mailing list already have an invested interest in you and your work. This gives the quality over quantity of engagement as Michelle Freeman spoke about in our webinar “Selling without Craft Fairs.” The question is, how do you encourage people to opt-in?
Let’s start with where NOT to start: Creating a new email on Gmail or Yahoo. Instead, we recommend using an email marketing platform to bring in more sales. Some of our favorites are SendinBlue, AWeber, and GetResponse. Each of them has different features and prices, but they all offer templates for newsletters and automated services that reduce hassle and abide by the anti-spam laws.
With a platform and a mailing list, here are our top 5 content tips for your newsletter:
If you have questions about email marketing or small business development, reach out to NextFab or sign up for our newsletter to receive updates and top business tips! (see what we did there)